The Alli Weight Loss Advertisement

Alli Weight Loss Plan Advertisement The â€Å"Alli Weight Loss Plan† advertisement in the January 18th 2010 issue of People magazine is effective because of the informational packed two-page spread, the vibrant multicolored picture, and the way the bold banner intertwines with the emotion in the picture. The â€Å"Alli Weight Loss Plan† advertisement is effective because of the informational packed two paged spread. The first page has six separate informative blocks, with breaks in between the different blocks, to give the reader a chance to interpret the information. The second page is completely covered in a vibrant colorful picture. Consequently, Attention is drawn to reading the six separate topics and viewing the colorful picture. The â€Å"Alli Weight Loss Plan† advertisement contains six informational blocks, each with different brilliant colored titles. Topics the advertisement covers consist of educational information, nutritional information, and governmental information. The first block written in red is titled, â€Å"you and food. The first block covers the relationship between the reader and food, whether or not that relationship is healthy. The first block also entices the reader and relates to the potential consumer, identifying the problem and offering them a solution. The second block is titled, â€Å"real hunger†, in green and describes symptoms of real hunger. Examples from the second block are: real hunger â€Å"grows gradually†, real hunger is when â€Å"you’ll eat anything†, and real hunger is when â€Å"you feel good after eating. The third block is titled â€Å"emotional hunger†, and is colored blue. The third block describes signs of emotional hunger; one example is: emotional hunger is when â€Å"you feel guilty after eating. † The fourth block is titled â€Å"you can eat healthier for life†, and is colored red. The fourth block explains that the Alli Weight Loss Plan can help learn the healthy way to eat and to lose weight. The fifth block is titled â€Å"you can lose weight without losing your love for food†, and is colored green. The fifth block describes how Alli Weight Loss Plan works to boost weight loss. The advertisement emphasizes that consumers taking Alli can still enjoy their favorite foods just in smaller portions. The final block is colored in yellow and is titled â€Å"you can lose weight easier with support. † The sixth block explains how Alli Weight Loss Plan users will be able to have personalized weight plans made for them on myali. com. There is also a small sub topic that states Alli is FDA- approved, which assures readers that the Alli Weight Loss Plan is safe and legitimate. All six blocks provide readers with plentiful amounts of educational, nutritional, and governmental information about the Alli Weight Loss Plan that helps readers decide if the product is for them. The second page of the Alli Weight Loss Plan advertisement is a vividly bright picture of a late twenties to early thirties brunette woman grocery shopping. The young lady has her head thrown way back and has a confident smile on her face. The young lady is pushing a grocery cart bursting at the seams with healthy foods, such as huge succulent pineapple. The background is blurred on the intense, colorful picture, but can still be interpreted as a grocery isle of a grocery store. The second page of the â€Å"Alli Weight Loss Plan† advertisement has an excellent picture, which gives the reader an insight of what the advertisement is about. The bold colorful banner intertwines with the emotion of the vibrant colorful picture. The banner is titled â€Å"eat healthier, live happier. † The vibrant picture shows the exact emotion of the banner. The young lady is extremely happy; she has her head thrown back and has a gigantic smile. The young lady is obviously eating healthy. The writers of the â€Å"Alli Weight Loss Plan† advertisement intertwine the emotion of the picture with the words of the banner, â€Å"eat healthier, live happier. † The â€Å"Alli Weight Loss Plan† Advertisement is directed towards the younger generation of women. Contemporary women are concerned about their appearance and weight. Most young women will do anything to lose weight. The â€Å"Alli Weight Loss Plan† advertisement features a late twenties to mid thirties young lady, who is very satisfied with her appearance. Most readers of People magazine are young women, which is why the â€Å"Alli Weight Loss Plan† advertisement appeals to them so much. Readers want to be as happy as the young lady in the â€Å"Alli Weight Loss Plan† advertisement. Potential customers will be drawn to read the advertisement thoroughly. In conclusion the â€Å"Alli Weight Loss Plan† advertisement is very effective because of the informational packed two-page layout, the vibrant colorful picture, and the way the writers of the advertisement intertwined the picture with the emotion of the banner.