Hal Riney & Partners, Inc :: essays research papers

Hal Riney & Partners, IncOwnership/size/locations -Hal Riney & Partners, Inc., one of the most famous privately-ownedadvertising agencies in San Francisco, CA, was founded in 1986 by chairman andCEO Hal P. Riney himself. With the offset printing office in Chicago, Hal Riney &Partners Heartland, reaches out to clients in different regions as well. BothSan Francisco and Chicago offices employ a total number of approximately 350employees. Income/profitability -As of July 1996, Hal Riney & Partners, Inc., had an approximate annualbillings of $475 one thousand million. The breakdown of gross billings by media are asfollowes Newspaper - $38 million Business Publication - $4.75 million Transit- $4.75 million Outdoor advertising - $19 million TV - $275.5 million Radio- $42.7 million Collateral - $9.5 million Consumer publication - $57 millionand cable TV - $23.75 million. Nowadays, the average percentage of earningfor advertising agencies is approximately between .05% to 1% of the totalbi llings. With a billing of $475 million, it would be logical to assume thatHal Riney & Partners earns approximately $2.375 million to $4.75 million.With the eruditeness of several new accounts including Acer Group and SprintSpectrum, Hal Rineys billing is now approaching $600 million. ManagementProfiles -The chairman and CEO of Hal Riney & Partners, Inc., is Mr. Hal Riney.There are all over 30 Sr. VPs and VPs holding various positions at the San Franciscooffice alone. Some of the key personnel at the San Francisco office includesVice Chairman - James Travis point Financial Officer & decision maker VP - LynMuegge Executive VP & National productive Director - Joe ONeill Executive VP,and Managing Director - David Verklin Executive VP and Corporate Development -John Yost and Creative Director - Gerald Andelin.The Chicago office handles a set of different clients with its owndifferent personnel such as Barray Krause - Executive V.P. and ManagingDirector Jonathan Harries - Executive V .P. and Executive Creative DirectorCatharine Gerber - Senior V.P. and Media Director and Paul Janas - Senior V.P.and Creative Director. Hal Riney has recently added Scott Marshall as thepresident on his pay roll later several unsuccessful search for new partners.In the past 18 months, Hal Riney had also held conversations with InterpublicGroup (who owns McCann-Erickson, Lintas, etc.) and W.Y. Choi (a majority ownerof N.W. Ayer & Partners) in attempt to sale his agency. Clients -Hal Riney & Partners serves a variety of clients from auto maker to fastfood restaurant. Current major clients include Acer Group, Alamo car rentalcompany, Birkenstock, The Walt Disney Company, Cox California PCS, GM voltaic